Visualizing North Carolina in the Global Economy: Interactive Value Chains and Maps

Value ChainGary Gereffi, Sociology, Arts & Sciences

Project Description

In Gereffi’s Marketing and Management capstone course, undergraduate students collect and analyze data involving several key North Carolina industries, helping Gereffi and his team (the Center on Globalization, Governance and Competitiveness) create visualizations like value chains and maps for the public and highly-visible North Carolina and the Global Economy website.

CIT is providing funding and support to help Gereffi and his team develop interactive representations of value chains using tools like Flash, and to explore the use of mapping tools like Google Earth to rethink the way industry data can be presented visually in a more global context. The resulting developments will in turn create more and varied projects for undergraduate students in Gereffi’s capstone course.

Project Started: May 4, 2007
Funding: $11,000

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